Press Releases

FreshDirect Selects AirClic to Mobilize Its Grocery Delivery Process

Innovative Online Grocer Using AirClic to Track Deliveries, Ensuring Accurate Orders and Customer Satisfaction

TREVOSE, PA, June 16, 2008—AirClic®, a leading provider of business process mobilization solutions, today announced FreshDirect, a New York-based online grocer, has selected AirClic as the mobility platform of choice to facilitate the tracking of its grocery delivery orders from its warehouse facility to customers’ doorsteps. FreshDirect, which touts the ability to deliver directly to customers “the freshest, best-tasting, lowest-priced food around,” is using AirClic-enabled cell phones to track orders throughout the delivery process to increase customer satisfaction, ensure timely deliveries, and resolve real-time issues, such as traffic, misrouted drivers, and delivery inaccuracies in real-time.

FreshDirect needed to replace its manual delivery tracking process with a more powerful automated process that tracked orders during delivery. This was a critical need for a company where on-time and accurate delivery is of the utmost importance, particularly since FreshDirect is in an industry that traditionally experiences daily and seasonal peaks and valleys in orders. Given these requirements, FreshDirect selected AirClic MP 5 for its 400 drivers across a fleet of 130 trucks to use on their Sprint Nextel cell phones.

“When we implemented AirClic in September of 2007, we had three metrics we wanted to achieve — on-time deliveries, increase of full orders completed, and productivity gains,” said Adrian Williams, Vice President of Transportation, FreshDirect. “In the first six months of using AirClic, we have already seen increased customer satisfaction and accuracy in completed deliveries. We now also have immediate visibility into our 130-truck fleet at every point of the delivery process.”

With the initial implementation complete, FreshDirect is in the process of rolling out the second phase of the implementation to include AirClic’s advanced reporting capabilities to look at more real-time data to further hone its delivery process.

“FreshDirect is a great example of a best-in-class company that understands the unique value it provides to its customers — fresh groceries at their doorstep — and has taken this value a step further to improve its processes across the board: in the field, in the back-end, and in their warehouse,” said Tim Bradley, CEO, AirClic. “AirClic enables companies like FreshDirect to track and automate business processes in the field, resulting in increases in customer satisfaction, improved workflow and immediate access to business-critical data in real-time.”

About AirClic^®

Headquartered in Trevose, PA, AirClic is a leading provider of mobile business process solutions that offer organizations real-time visibility to the "who, what, where, when and why" of their entire field operations. Using AirClic-enabled wireless devices, managers and workers can easily and economically capture, exchange and access critical data that represent people, assets and activity. With its unsurpassed user-adoption rate, AirClic is driving new levels of accountability and improved customer service for many of the world's leading companies.

About FreshDirect^®

Founded in 1999, FreshDirect is one of the nation’s leading online meals and fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization, and value pricing from its state-of-the-art kitchen facility in Long Island City. The company is expanding rapidly and currently serves most of Manhattan and locations in Queens, Brooklyn, and the Bronx, as well as parts of New Jersey, Westchester, and Nassau County. The company’s vision is to change consumers’ lives by providing the ultimate shopping experience for impossibly fresh food and meal solutions. The company currently has over 250,000 customers and has fulfilled over 6 million orders since opening for business in September 2002. Additional information can be found at www.freshdirect.com.